Filmmaker + Creative Director
Bridging the gap between creative & production
You’re looking for expertise in creative development, strategy, and production.
You understand the power of good storytelling. For decades now, companies have pursued ideas dictated by what data said and we’ve ended up with a world of sameness. We’ve lost the power and magic to create real greatness to settle for assured “good enough.” As the nature of media, content, and production rapidly changes, so do its needs. As the lines blur, the transitions can be challenging. You need more than just a director or just a creative: you need both. As a seasoned creative, I help you develop dynamic content that will deliver and as a working director, I’m able to take the vision through to completion.
Meet Arestia
I understand you may be frustrated and overwhelmed, and you may wish you had a partner to help you develop those ideas and see them through. I know you’ve probably spent money and effort in the past and it hasn’t worked out. With me, those days are gone!
Across major industries, I’ve always done the same thing: create passionate storytelling that truly makes a difference. Now, with the changing landscape of media, advertising and production and its blurred lines, my unicorn background actually makes me the perfect person to work with a variety of brands, agencies and production companies today.
Services
I’m your creative partner to help you develop ideas and see them through
Creative Direction
Partnership in development and deeper vision and team management for agencies, media companies, campaigns, and digital and offline executions.
Directing
Seasoned, award-winning producer and director from story/ idea development through production and post-production.
Content Strategy
Strategically engaging targeted audiences by creating content they actually want to spend time with.
Featured Work
Developing great ideas into great work
name crew: Tiny Toones
I directed and produced a short documentary that followed a former refugee and gang member who started a hip hop and breakdancing school in Cambodia to encourage underprivileged youth to pursue an education; here’s the trailer. It premiered at the Cambodia International Film Festival in March of 2020 and since then has played at other film festivals online. I hope it can have a second life when film festivals hopefully return in 2021!
The Daily Beast + Landrover
Part of the award-winning "Nearest Faraway Place" series, I was the creative director for the campaign and directed a video series about finding adventure in your own backyard.
One Fund Boston
A pro bono project benefiting survivors of the Boston Marathon Bombing, this is part of a video series on survivors experiencing some of the many letters of support and talking about life one year after the tragic event.
Hill holliday + liberty mutual insurance
The Home Team is part of the Webby award-winning Responsibility Project. An official selection for SXSW, AFI DOCS and Sarasota film festivals, this video helped to raise brand awareness by 15%, was one of the most popular pieces of content on the site.
Brand Partners Include:
What They're Saying
“Arestia is, by far, one of the most talented creatives and producers I’ve ever worked with. We first collaborated to build a content marketing practice at a top agency, and I hired her again to lead brand creative at The Daily Beast. Her taste, drive and smarts are all among the best I’ve seen. Total star.”
--Mike Dyer, VP of Intel Corporation, Former CEO of The Daily Beast
“Arestia is one in a million. I could tell you that she has passion, drive, energy, a trained eye for storytelling, grace under immense pressure, creativity, and more. As evidence, I could point to any of the many multi-award-winning films she's produced internationally for our clients. I could mention that outside of her day job she's started an organization called Boston Content from scratch, and grown it to include almost a thousand local content creators, or that in her free time she casually wins The Moth's StorySLAMs when they come to town. But aside from all those impressive results, she's someone I always look forward to working with, because I know she'll want to make something amazing, whatever the assignment -- and that she has the ability to get it done right, and make the hard work fun along the way.”
--Jamie Scheu, SVP, Director– Experience Design at Hill Holliday
Get creative solutions & a killer director for your content needs
Rely on a true partner to create awe-inspiring content
• See your creative ideas come to life beautifully
• Be recognized as a leader in your industry
• Reduced stress from start to finish– with me you can relax and trust the process
• Provide value to your viewers & customers with unique, quality content
• Blow the competition out of the water
Or struggle to end up with content that misses the mark
• Feel disappointed with the finished product
• Stress and agonize over the process
• Hire a subpar contractor and get subpar work
• Attempt to manage your project in house and end up wasting time, energy and resources
Tell stories that make an impact
