Video Production
Producing and directing branded content, docuseries, and behind-the-scenes features
The LUX Life
Video for a partnership with Delta to encourage Angelenos to think of the airline as the premium LAX offering. Garnered over 145K views and campaign saw 94% more viewers than the average content campaign.
RISE: Rico Roman
Part of video series on 10 athletes sponsored by Liberty Mutual Insurance for the 2014 Winter Olympics about how they overcame challenges to come back and “rise.” Award winning in 2014, including Adweek Watch Awards, Webby Honoree, Hatch Awards and London International Awards.
Puma Social: Barcelona "Fixed Soldiers"
Part of Puma’s global “After Hours Athlete” campaign where we sourced stories and talent from all over the world. Developed, pitched and produced two international profile videos on a shoestring budget (20K total).
Cadillac + Hill Holliday
Directed a few behind-the-scenes pieces on Cadillac's commercial featuring A-Trak and his thoughts on innovation and style. Small budget, not a lot of time, great results.
BTS/EPK at Happy Madison Productions
Produced behind-the-scenes content for several movies including HERE COMES THE BOOM, I HATE YOU DAD, GROWN UPS (this video), and ZOOKEEPER. Developing ideas for featurettes, producing interviews, managing 3-5 hours of footage a day.
DOGS 101 on Animal Planet
Worked on Season 2 as an associate producer, along with CATS 101 and PETS 101. Tight deadlines with 10 day turnarounds per episode to research, find an amazing story on a specific animal, write and pitch outlines and coordinate the shoot.
Content Strategy
Developing a concise vision and plan to make the right content and leading production to make it happen
2 Market Media
EVP, Creative Director of Brand Strategy
Brand Strategy - developing brand voice + website copy for almost 150 clients.
Books - 100+ books and book proposals: Strategy & ghostwriting that landed major book deals with Penguin, McGraw-Hill, Post Hill Press and more or self-published books on Amazon that led to multiple best-sellers.
Venn
Editor-in-Chief
Developed brand voice/guidelines
Wrote new website copy
Put together and led a team to create almost 100 blog posts and newsletter emails
Developed social storytelling + posts, contributed to events strategy,
Wrote, directed, and produced several product videos.
Portico
Head of Content
Led all content strategy for a travel planning app that included developing brand/voice style guidelines
Wrote/edited almost 200 travel articles.
Oversaw content strategy, writing, and scheduling.
PEARL X
Storytelling + Copywriting
Developed brand language
Wrote website copy
Ghostwriting
Helping clients write the non-fiction book they've also wanted to.
While I can’t reveal the exact books I’ve done, read what clients have to say and take a look at the blueprint attached below. Contact me for more information.
"I was told that if I gave Arestia the manuscript I had worked on for 8 years, she would be the one who could turn it into the book it was asking to become. Using her natural brilliance, creativity, attention to detail, timeliness and excellent communication and follow-through, Arestia helped this project find its place in the world. She helped me see and believe in my project, gently guiding me through each step. She invested in my project. I would never have brought my "book baby" out into the world without her."
— midwife + humanitarian service provider