Creative Director, Content Strategist, Writer, + Filmmaker
Bridging the gap between vision & execution
Creativity is most powerful when it's put to work
For decades, brands chased ideas dictated by data and ended up in a world of sameness. That's only accelerating with AI. We've lost the nerve for real creative risk and settled for good enough.
You don't need just a director, or a strategist, or a writer. You need someone who can do all three, and make it look easy: creative direction, content strategy, and the writing, or ghostwriting, to back it up. The throughline is always the same: I start with the creative idea most likely to move people and build it toward a measurable result.
Meet Arestia
My clients call me their content quarterback, because I'm more than just an idea person. I build the creative and strategy that gets attention, and deliver real business impact, whether that's a campaign, a piece of content, or the book you've been meaning to write.
Across the major industries I’ve worked in—film & television production, advertising, and media—I’ve always done the same thing: create passionate storytelling that makes a difference.
Fifteen-plus years working with brands and startups, founders and thought leaders. Experienced enough to have the vision and strategy. Gritty enough to get it done. Your partner to see it all through, start to finish.
Services
Three disciplines. One person. No hand-offs, no gaps.
Creative Direction + Content Strategy
I lead the ideation, strategy, management, and execution behind content your audience actually wants to spend time with.
Book Ghostwriting
For thought leaders ready to finally write the book they've been meaning to, using my proven, signature process to get organized and past the overwhelm.
Directing + Producing
Seasoned, award-winning producer and director from story/idea development through production and post-production, specializing in short documentaries.
Featured Work
Developing great ideas into great work
name crew: Tiny Toones
I directed and produced a short documentary following a former refugee and gang member who started a hip hop and breakdancing school in Cambodia, giving underprivileged youth a path to education. Here's the trailer. It premiered at the Cambodia International Film Festival and went on to official selections at the LA Asian Film Festival, DC Shorts International Film Festival, and International Film Festival Boston.
The Daily Beast + Landrover
Part of the award-winning "Nearest Faraway Place" series, I was the creative director for the campaign and directed a video series about finding adventure in your own backyard.
One Fund Boston
A pro bono project benefiting survivors of the Boston Marathon Bombing, this is part of a video series on survivors experiencing some of the many letters of support and talking about life one year after the tragic event.
Hill holliday + liberty mutual insurance
The Home Team is part of the Webby award-winning Responsibility Project. An official selection for SXSW, AFI DOCS and Sarasota film festivals, this video helped to raise brand awareness by 15%, was one of the most popular pieces of content on the site.
Brand Partners Include:
What They're Saying
“Arestia is, by far, one of the most talented creatives and producers I’ve ever worked with. We first collaborated to build a content marketing practice at a top agency, and I hired her again to lead brand creative at The Daily Beast. Her taste, drive and smarts are all among the best I’ve seen. Total star.”
--Mike Dyer, VP of Intel Corporation, Former CEO of The Daily Beast
“Arestia is one in a million. I could tell you that she has passion, drive, energy, a trained eye for storytelling, grace under immense pressure, creativity, and more. But aside from all [her] impressive results, she's someone I always look forward to working with, because I know she'll want to make something amazing, whatever the assignment -- and that she has the ability to get it done right, and make the hard work fun along the way.”
--Jamie Scheu, SVP, Director– Experience Design at Hill Holliday
"Although Arestia Rosenberg’s name is not on my second book cover, it should be. Writing and publishing a book involves many skilled professionals in a variety of roles. A critical part of my project was having a creative, clever, and collaborative brainstormer. That is Arestia in a nutshell. Her talent, storytelling expertise, and ability to ignite the creativity needed to jumpstart 'The Moment That Will Define Your Life' were exceptional. From ideation to completion, she was critical at the project’s onset. Enormous credit to her for being such a candid and caring partner. If you are contemplating a book idea, Arestia will be a vital piece of your journey."
--Chuck Garcia, Thought Leader, Speaker, + Executive Coach at Climb Leadership International
Rely on a true partner to create awe-inspiring content
• See your creative ideas come to life beautifully
• Be recognized as a leader in your industry
• Reduced stress from start to finish– with me you can relax and trust the process
• Provide value to your viewers & customers with unique, quality content
• Blow the competition out of the water
Or struggle to end up with content that misses the mark
• Feel disappointed with the finished product
• Stress and agonize over the process
• Hire a subpar contractor and get subpar work
• Attempt to manage your project in house and end up wasting time, energy and resources
Tell stories that make an impact
