Light, fun, and collaborative
"When I became a CEO, I needed new brand language and positioning. As a marketer, I thought I could do it myself easily, but it was actually pretty frustrating, and ultimately, I didn't come up with anything I liked. Arestia engaged me in a process that was light, fun, and collaborative. It felt like therapy almost, peeling back the artificial layers to discover who I really am. We did a phone session and I sent her some examples of my writing. Then, she came up with a v1 of my tone/voice, tag lines, bio, etc. I got to leave comments on that and she used my feedback to come up with the final brand language. Since then, I've moved into consulting, but the brand language she created still works with tweaks only to my current title and offerings. Arestia offers an affordable and fast solution, so anyone from solopreneurs to CEOs at companies can use it without having to engage an expensive PR company. Highly recommend!"